{"id":7150,"date":"2026-01-21T14:02:03","date_gmt":"2026-01-21T14:02:03","guid":{"rendered":"https:\/\/influencer-academy.eu\/?p=7150"},"modified":"2026-01-21T14:43:19","modified_gmt":"2026-01-21T14:43:19","slug":"https-influencer-academy-eu-iskustvenia-intelekt-se-opitva-da-ni-zavladee","status":"publish","type":"post","link":"https:\/\/influencer-academy.eu\/en\/https-influencer-academy-eu-iskustvenia-intelekt-se-opitva-da-ni-zavladee\/","title":{"rendered":"The Risk of Artificial Intelligence Replacing Influencers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Among the core themes of the discussion, Radostina Hristova highlighted<br>the expanding footprint of artificial intelligence across influencer<br>marketing and digital media. She raised concerns over<br>the unregulated, unauthorized spread of online content,<br>placing a sharp focus on deepfakes. In her view,<br>AI carries significant risks for both public reputations and audience trust<br>unless backed by robust<br>legal and ethical regulations to prevent exploitation.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite this, the panel participants did not express serious concerns regarding<br>the possibility of influencers being completely replaced by those created with the help of<br>artificial intelligence. They emphasized that what truly matters is building an authentic<br>emotional bond with followers, personal engagement, live interaction, and<br>trust earned over time\u2014qualities that are nearly impossible to<br>replicate without genuine human involvement. It is the human touch, personal lived experience,<br>and authenticity that set influencers apart from AI-generated personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Managing Negative Comments<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In response to a student question regarding the hate and negative comments frequently received<br>by public figures online, Radostina Hristova once again<br>shifted the spotlight to the core of the discussion\u2014moral principles, personal values,<br>and inner resilience. She shared that the way one perceives<br>and overcomes negativity depends largely on self-confidence and a<br>clear set of core values.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this sense, she advises prospective students and content creators to<br>stay authentic, avoid making excuses or overexplaining online,<br>approach their interactions in the digital space critically, and recognize<br>the need to seek support from peers and experienced individuals within the community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How Students View Being an Influencer<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The discussion continued with the active participation of students who are already engaged in<br>growing their social media profiles. They shared more about themselves,<br>their respective niches, as well as their motivation to create<br>content. They also shared some of the difficulties and challenges that<br>an emerging influencer faces: competition, consistency, the need for<br>authenticity, and handling criticism.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out what else they shared via the link in the description:<br><a href=\"https:\/\/www.youtube.com\/live\/Vh7UL6sDVZY?si=H__tQlDXk8kfqZiu\">https:\/\/www.youtube.com\/live\/Vh7UL6sDVZY?si=H__tQlDXk8kfqZiu<\/a><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this context, Sofia University organized the first edition of the annual roundtable<br>discussion \"Influencer Academy,\" which was held on October 29\u201330, 2025, in the<br>Aula Magna of the Faculty of Journalism and Mass Communication. The event created<br>a space for exchanging ideas, experience, and best practices among educators, experts, influencers, and students, laying the foundation for a sustainable academic and professional dialogue on key issues shaping the future of digital communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0421\u0440\u0435\u0434 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043e\u0431\u0441\u044a\u0436\u0434\u0430\u043d\u0438 \u0442\u0435\u043c\u0438 \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0438\u044f\u0442\u0430, \u0420\u0430\u0434\u043e\u0441\u0442\u0438\u043d\u0430 \u0425\u0440\u0438\u0441\u0442\u043e\u0432\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u044f\u0441\u0435\u043d \u0430\u043a\u0446\u0435\u043d\u0442 \u0432\u044a\u0440\u0445\u0443 \u043d\u0430\u0440\u0430\u0441\u0442\u0432\u0430\u0449\u0430\u0442\u0430 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\u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e\u0442\u043e, \u043a\u0430\u0442\u043e \u043e\u0431\u044a\u0440\u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u0430 \u201e\u0434\u0438\u0439\u043f \u0444\u0435\u0439\u043a\u201c. \u0421\u043f\u043e\u0440\u0435\u0434 \u043d\u0435\u044f\u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u043a\u0440\u0438\u0435 \u0441\u0435\u0440\u0438\u043e\u0437\u043d\u0438 \u0440\u0438\u0441\u043a\u043e\u0432\u0435 \u2013 \u043a\u0430\u043a\u0442\u043e \u0437\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f\u0442\u0430&hellip;<\/p>","protected":false},"author":2,"featured_media":7028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-1","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0434\u0430 \u0437\u0430\u043c\u0435\u043d\u0438 \u0438\u043d\u0444\u043b\u0443\u0435\u043d\u0441\u044a\u0440\u0438\u0442\u0435 - Influencers Academy<\/title>\n<meta name=\"description\" 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